EduFocal Branding Guidelines

These branding guidelines will help you determine the best way to use our logo.

Our logo comes in 3 different variations:

  1. Logotype (logo with words)
  2. Logo only (use only if limited space)
  3. Horizontal lockup (use this only in marketing with limited space)

EduFocal Vertical Logo

EduFocal Circle Logo

EduFocal Horizontal Logo

Logo Colors

EduFocal Blue and purple, on white background, On colored background, inside of logo must be white. Dark grey, is used sparingly, like cologne.

EduFocal Colors

The main colors for the EduFocal brand are blue and purple. The CMYK formula is for print, the RGB formula is for screen and the HEX number is for the web.

EduFocal color palette

The space surrounding the logo (clear space) determines the focus that the mark is given. At any size, the clear space around the logo should be "x" on all sides, where "x" equals the height of the letter "E". EduFocal Spacing

In Writing

  • EduFocal
  • The "E" and the "F" is always capitalized


  • Edufocal
  • eduFocal
  • Edu Focal
  • Edu-Focal
  • Edu-focal

EduFocal Screenshots

Feel free to use unaltered screenshots for instructional purposes. Please don't superimpose graphics, change the way our product looks, or include any user information in your screenshots. You can annotate as long as the annotaions are clearly distinct from the original screenshot.

Use of Our Brand

In general

Please don't use our name, logos, or screenshots ("brand materials") in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the EduFocal name or logo. And please don't edit or change the EduFocal logo -we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn't be confusing or misleading, or suggest our sponsorship.

Also remember to include this statement (or something like it) in your printed materials: "(Title) is not affiliated with or otherise sponsored by EduFocal Limited".

Products, websites, names and logos

Please don't use our name as a part of your company or service name, website name, trade name, or product name. Don't use our logo or incorporate our logo into yours. Don't use a domain name containing "EduFocal" or any confusingly similar words.


While we make lots of t-shirts with our logo on them, we don't generally allow third parties to make, sell, or give away anything with our name or logo on it.

More questions?

Feel free to email It helps if you send a mockup of your intended use so we can be specific in our response. We'll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn't mean approval and that we're currently only able to respond to inquiries made in English).

By using EduFocal brand materials, you agree to the EduFocal Terms of Service, these EduFocal branding guidelines, and all EduFocal rules and policies, as may be updated from time to time. You also acknowledge that EduFocal is the sole owner of EduFocal trademarks, promise not to interfere with EduFocal's rights in them, and acknowledge that goodwill derived from their use accrues only to EduFocal. EduFocal may review use of the branding materials at any time and reserves the right to terminate or modify any use.