What we do

EduFocal is an online social learning community. The company is focused on using technology to enrich the learning experience outside of the classroom as well as to help ideate and innovate the way we move forward with technology in education.

The idea to create EduFocal came to Gordon Swaby in 2010 and more than 2-million lines of coding later EduFocal Ltd was launched at The Jamaica Pegasus Hotel on March 15, 2012.

Of EduFocal, Swaby says it is an “intuitive product that isn’t only cool and fun to use but also boosts students comprehension and retention skills. EduFocal's mission is to become the premiere social learning platform in the Caribbean”.

The Platform

EduFocal provides an engaging and immersive learning experience for students undertaking the PEP in Jamaica and also corporate learning solutions for organisations.

Our platform is proprietary and was developed to function on all popular operating systems. It is full-service in providing options for:

  • full-time online school;
  • evening extra lessons;
  • live-homework sessions;
  • learning labs; and
  • test preparation and practice questions.

We also overlay the learning experience with social elements that encourage participation with points and prizes.

The courses are designed based on the Ministry of Education’s curriculum. The specific content on our platform was developed by qualified educators in the various subject areas. Included in our coverage are the core PEP subjects; namely: Language Arts, Mathematics (students can see worked solutions for hundreds of Math questions), Science, Social Studies & Mental Ability and Performance Tasks. We retain ownership of all content developed on the platform.

Our roots are in technology and innovation. We have consistently sought to grow our capabilities and product offerings. Among our most recent initiatives is the EduFocal Academy which was launched in September 2020. It entails a complete online school experience where we offer a full-day online learning programme, Monday through Friday from 8:15 a.m. to 2:30 p.m. In addition to full days of online classes, we also offer additional resources designed specifically to meet the developmental needs of our students, such as unlimited access to our homework centre where students and parents can connect live with teachers after classes for additional support with problem topics or just to check in on their child’s progress.